No artificial flavors. Made with whole grain. New! No synthetic colors. No artificial preservatives. No high fructose corn syrup. Now Serving: A delicious morning snack made with real chocolate chips baked into soft cake with a crisp, buttery streusel topping. 50%+ Whole Grain: 8 g or more per serving. Eat 50% or more of whole grains daily. WholeGrainsCouncil.org. Visit: Kelloggs.com. Call: 1-800-962-1413. Nutrition label look different? Learn more at label.kelloggs.com. Kellogg's Family Rewards: Learn more at kfr.com. Certified 100% recycled paperboard. how2recycle.info.