Since 1867. Brewed with pride by the Leinenkugel family for six generations. Line-en koo-guls. When Jacob Leinenkugel started his brewery in 1867 in Chippewa falls, Wisconsin, his kettle was brimming with beer he considered to be good as gold. Over 150 years and 6 generations later, we're still proudly brewing Leinenkugel's original. A classic American pilsner, just as we did in 1867. Cheers! Pride of Chippewa falls, Wisconsin. Established 1867. Since 1867, six generations of the Leinenkugel family have brewed in Chippewa falls, Wisconsin. Also known as the Northwood, it is here among the wooded hillsides, numerous lakes, and swift flowing rivers that our family found a special place to brew our authentic beers using the finest ingredients and time-honored traditions. The Northwoods have long been known as Indian head country so named because it was thought that the St. Croix river, the boundary between Wisconsin and Minnesota, formed the profile of a native American. It is for this reason that Jacob Leinenkugel chose the image of a native American woman to grace the label of his beers, to pay homage to the local people and their home. The next time your are in our neck of the woods, come visit us at our brewery and Leinie lodge. The Leinenkugel Family. Union made Jacob Leinenkugel brewing company Chippewa falls, WI. MIlwaukee, WI U.S.A. Celebrate responsibly. Corn syrup is used as part of the brewing process only. Leinenkugal's never uses high fructose corn syrup. leinie.com. Facebook: facebook.com/leinenkugels. Twitter: (at)leinenkugels. Instagram: (at)leinenkugels. To join the Leinie lodge mailing list or order official Leinie's gear call: 888-leinies or visit leinie.com. Please recycle. 4.7% 9.4